Privacy policy
Last updated: August 12, 2026
Akxellera Ltd respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and share personal information when you visit our website, purchase products, apply for coaching, subscribe to our marketing, contact us or otherwise interact with Akxellera.
For the purposes of UK data protection law, Akxellera Ltd is the data controller for the personal information described in this Privacy Policy.
Akxellera Ltd
Company number: 15890571
Email: web@akxellera.com
1. Personal Information We Collect
The information we collect depends on how you interact with Akxellera.
Information you provide to us
We may collect:
- your name
- email address
- billing and delivery address
- account details and preferences
- products you purchase, return or enquire about
- order and transaction information
- communications you send to us
- marketing preferences
- information submitted through forms on our website
Coaching applications
If you apply for Akxellera Coaching through our website, we may collect information you provide about:
- your fitness goals
- your current training and lifestyle
- challenges affecting your progress
- why you are seeking coaching
- whether you are interested in a Targeted Plan or 1 to 1 Coaching
- the particular Targeted Plan, goal or problem you are interested in
- any other information you choose to include in your application
Our website coaching application is intended as an initial suitability and enquiry form. We do not ask you to submit detailed medical records or sensitive health information through the website application.
Please avoid providing unnecessary medical or health information through the website.
If you are accepted as a coaching client, further onboarding takes place separately through the Akxellera App as described below.
Payment information
Payments may be processed by Shopify Payments or other payment providers available through our store.
Payment providers may collect information including payment card details and billing information.
Akxellera does not ordinarily receive or store your complete payment card number.
Information collected automatically
When you use our website, we and our technology providers may automatically collect information such as:
- IP address
- browser type
- device information
- operating system
- pages viewed
- products viewed
- referring website or source
- interactions with our website
- shopping basket activity
- approximate location derived from technical information
- cookie and similar technology identifiers
2. How We Collect Personal Information
We may collect information:
- directly from you when you place an order, apply for coaching, contact us or complete a form
- automatically when you use our website
- through cookies and similar technologies
- from Shopify and other technology providers supporting our website
- from payment providers
- from suppliers, fulfilment providers and delivery companies
- from advertising or analytics services where applicable and permitted
- from other third parties where you have authorised the sharing of that information with us
3. How We Use Personal Information
We use personal information only where we have an appropriate lawful basis for doing so.
Providing products and services
We may use your information to:
- process and fulfil orders
- process payments
- arrange delivery
- provide order updates
- manage returns and refunds
- maintain customer accounts
- respond to customer service enquiries
- provide products or services you have requested
Where we need this information to provide something you have ordered or requested, our lawful basis will generally be performance of a contract or taking steps at your request before entering into a contract.
Coaching applications
We use coaching application information to:
- review your application
- understand what you are trying to achieve
- assess whether Akxellera Coaching is suitable for you
- identify the most appropriate coaching option
- contact you about your application
- invite successful applicants to complete the next stage of onboarding
Our lawful basis will generally be taking steps at your request before entering into a contract and, where appropriate, our legitimate interest in assessing and administering applications for our services.
Submitting an application does not guarantee acceptance into Akxellera Coaching.
Customer service and communications
We use your information to:
- answer enquiries
- provide support
- resolve complaints
- communicate about orders or services
- maintain appropriate records of our relationship with you
Depending on the circumstances, we rely on performance of a contract or our legitimate interests in providing effective customer service and operating our business.
Security and fraud prevention
We may process information to:
- protect our website and customers
- prevent fraudulent transactions
- identify suspicious activity
- investigate misuse
- secure accounts and payment processes
- establish, exercise or defend legal claims
We rely on our legitimate interests in protecting Akxellera, our customers and our services, and on legal obligations where applicable.
Legal and financial obligations
We may process and retain information where necessary to:
- maintain accounting records
- comply with tax requirements
- comply with consumer protection obligations
- respond to regulators or law enforcement
- comply with court orders or other lawful requests
- establish or defend legal claims
Our lawful basis is compliance with a legal obligation or, where relevant, our legitimate interests.
4. The Akxellera App and Coaching Clients
If you are accepted as an Akxellera coaching client, your ongoing coaching will be delivered through the Akxellera App, powered by Kahunas.
This is separate from the initial application made through this website.
During onboarding to the Akxellera App, you may be asked to provide additional information required to deliver your coaching. Depending on the service you use, this could include information relating to fitness, training, nutrition, progress and health.
You will be provided with relevant onboarding information, privacy information and any required consent mechanisms before this information is collected or processed through the coaching platform.
Where Kahunas processes client coaching data on Akxellera's behalf, Kahunas provides the technology used to deliver the service.
Kahunas may also process certain information independently for its own purposes in accordance with its own privacy information.
We will review and update this Privacy Policy as our use of the Akxellera App and coaching services develops.
5. Shopify
Our ecommerce website is powered by Shopify.
Shopify processes personal information when you browse or interact with our store and provides services including website functionality, checkout, payments, security, customer accounts and ecommerce infrastructure.
Information you provide through our Shopify store may therefore be transmitted to and processed by Shopify and its service providers.
Shopify may also process certain information for its own purposes in accordance with Shopify's own privacy policies.
Your use of Shopify services such as Shop or Shop Pay may also be subject to separate terms and privacy information provided by Shopify.
6. Suppliers, Fulfilment and Delivery
We may use third-party suppliers, fulfilment providers and delivery companies to fulfil customer orders.
Where necessary to complete your order, we may provide these organisations with information such as:
- your name
- delivery address
- order details
- other information reasonably required to deliver your purchase
We only provide information reasonably necessary for the relevant service.
Some products may be dispatched directly to you by a third-party supplier rather than being physically dispatched by Akxellera.
7. Other Organisations We May Share Information With
Depending on how you interact with Akxellera, we may share information with:
- Shopify
- payment processors
- banks and payment partners
- suppliers and fulfilment partners
- courier and delivery companies
- Kahunas where applicable to coaching
- website and IT service providers
- cloud hosting and storage providers
- email and communications providers
- analytics providers
- advertising platforms where you have provided any consent required by law
- accountants, insurers, lawyers and other professional advisers
- government bodies, regulators, courts or law enforcement where legally required
We may also disclose information in connection with a sale, merger, restructuring or transfer of all or part of Akxellera's business, subject to appropriate safeguards.
8. Cookies and Similar Technologies
We use cookies and similar technologies on our website.
These may include:
Essential cookies
These are required for the website to function and may support features such as:
- security
- checkout
- shopping baskets
- customer accounts
- remembering privacy choices
Analytics cookies
These help us understand how visitors use the website and how we can improve it.
Personalisation cookies
These may remember choices or help provide a more relevant website experience.
Advertising cookies
Where used, these may help us measure advertising or provide advertising that is more relevant to your interests.
Where consent is legally required, non-essential cookies will only be used after you have made the appropriate choice through our cookie controls.
You can accept, decline or manage optional cookies using the cookie preferences available on our website.
You can change your cookie preferences later using the same controls.
9. Marketing
If you subscribe to Akxellera marketing, we may send you information about:
- new products
- Targeted Plans
- coaching
- promotions
- content
- product recommendations
- new services
- other Akxellera news and updates
We only send electronic marketing where we have an appropriate lawful basis and applicable electronic marketing requirements have been satisfied.
You can unsubscribe at any time using the unsubscribe option in our marketing emails.
If you unsubscribe, we may retain limited information on a suppression list so that we can remember not to send you further marketing.
Unsubscribing from marketing does not prevent us from sending necessary communications about an order, application, account or service you have requested.
10. Our Lawful Bases
Depending on the activity, we may process personal information because:
Contract
Processing is necessary to provide a product or service you have requested or to take steps before entering into a contract with you.
Legal obligation
Processing is necessary for us to comply with UK law.
Legitimate interests
Processing is necessary for our legitimate business interests and those interests are not overridden by your rights and freedoms.
Our legitimate interests may include:
- operating and improving Akxellera
- providing customer support
- reviewing coaching applications
- maintaining security
- preventing fraud
- understanding how customers use our services
- maintaining appropriate business records
Consent
Where required, we may ask for your consent, including for certain cookies, marketing activities or other processing where consent is the appropriate lawful basis.
Where we rely on consent, you can withdraw it at any time.
11. International Transfers
Some organisations that provide services to Akxellera, including technology platforms, may process information outside the United Kingdom.
Where UK data protection law requires safeguards for an international transfer, we take appropriate steps to ensure those safeguards are in place.
Depending on the circumstances, this may include:
- transferring information to a country covered by UK adequacy regulations
- using an approved contractual transfer mechanism
- relying on another legally permitted transfer mechanism
You can contact us if you would like further information about the safeguards relevant to your personal information.
12. How Long We Keep Personal Information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting and dispute-resolution requirements.
Typical retention periods include:
Orders and financial records
We normally retain relevant order, transaction and accounting records for at least six years where required for company tax and accounting purposes.
Coaching applications
Applications that do not result in a coaching relationship will normally be deleted or anonymised within 12 months, unless we have a legitimate or legal reason to retain them for longer.
You can ask us to delete an unsuccessful application sooner, although legal exceptions may apply.
Customer enquiries
We retain customer service communications for as long as reasonably necessary to respond to the enquiry, maintain appropriate records and deal with any subsequent dispute.
Customer accounts
Account information may be retained while your account remains active and afterwards where necessary for legal, security or record-keeping purposes.
Marketing information
We retain marketing information while you remain subscribed.
If you unsubscribe, we may retain minimal information required to maintain a suppression record.
When personal information is no longer required, we will delete, anonymise or otherwise securely dispose of it where reasonably practicable.
13. Security
We use reasonable technical and organisational measures designed to protect personal information from:
- unauthorised access
- accidental loss
- alteration
- inappropriate disclosure
- destruction
- misuse
However, no internet-based service or method of electronic storage can be guaranteed to be completely secure.
You are responsible for keeping any account credentials confidential.
Please do not send unnecessary sensitive or confidential information through ordinary email or general website forms.
14. Your Data Protection Rights
Depending on the circumstances and the lawful basis we rely on, UK data protection law may give you rights including:
Right of access
You can ask for a copy of personal information we hold about you.
Right to rectification
You can ask us to correct information that is inaccurate or complete information that is incomplete.
Right to erasure
In certain circumstances, you can ask us to delete personal information.
Right to restriction
In certain circumstances, you can ask us to restrict how we use personal information.
Right to data portability
In certain circumstances, you can request personal information you provided to us in a structured, commonly used and machine-readable format or ask for it to be transferred to another organisation.
Right to object
You have the right to object to certain processing based on legitimate interests.
You also have the right to object at any time to the use of your personal information for direct marketing.
Right to withdraw consent
Where processing is based on your consent, you can withdraw that consent at any time.
Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.
These rights are not absolute and legal exceptions may apply.
To exercise your rights, email:
We may need to verify your identity before completing a request.
15. Automated Decision-Making
We do not currently make decisions about website customers or coaching applicants solely through automated processing where those decisions produce legal or similarly significant effects.
If this changes, we will update this Privacy Policy and provide any additional information required by law.
16. Children's Privacy
Akxellera's website and services are primarily intended for adults.
We do not knowingly collect personal information from children in circumstances where doing so would be unlawful.
If we become aware that we have collected children's information inappropriately, we will take reasonable steps to remove it.
Where we choose to provide services to somebody under 18, additional requirements, safeguards or parental involvement may apply.
17. Third-Party Websites and Services
Our website may link to websites, apps or services operated by third parties, including social media platforms.
We do not control the privacy practices of independent third parties.
If you follow a third-party link or choose to use a third-party service, you should review its privacy information before providing personal information.
18. Complaints
If you have a concern about how we use your personal information, please contact us first so we can investigate it.
Email: web@akxellera.com
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.
19. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
- changes to our products or services
- new technology or service providers
- changes to the Akxellera App
- changes to how we process information
- legal or regulatory developments
When we update the policy, we will change the Last updated date at the top of this page.
Where required, we will provide additional notice of material changes.
20. Contact Us
For privacy questions, requests relating to your personal information or complaints about how we handle personal information, contact:
Akxellera Ltd
Company number: 15890571
Email: web@akxellera.com
Email is our primary contact method for privacy enquiries.